marketing campaigns
Brand Campaigns | Cause Marketing | Partnership Marketing
CARE’s 2021 Impact Awards Strategic Communication Plan
This strategic communication plan covers the implementation of marketing and communications strategies for the CARE 2021 Impact Awards event to ensure seamless execution and messaging across all marketing channels, partners, and outreach communications.
CARE’s International
Women’s Day
Collaborated with corporate partners and internal marketing team to launch a brand campaign celebrating International Women’s Day with CARE
Employee Engagement Campaign: CARE Package
Created an employee engagement campaign plan alongside the launch of the “new CARE Package,” a reimagined version of the original CARE Package for COVID-19 relief, supporting front-line workers, global hunger, and crisis response.
CARE x Tiffany & Co: Infinite Strength Campaign
Project managed a cause marketing campaign with Tiffany & CO. for CARE’s COVID-19 programs resulting in a $3.8M contribution from Tiffany & CO to CARE, surpassing their original $2M commitment